When considering starting a freelancing career in 2020, one of the things you need to decide on is your freelancing niche. Finding the right niche means discovering a freelance category where your distinct and valuable, personal skill can adequately fit in.
So long as you carefully decided on a freelance niche based on your unique strength, skill, or experience, you can be rest assured that it will steer you towards the right audience and make you pretty distinguishable from your competitors. Popular freelancing niches include writing, blogging, digital marketing, coding or programming, designing, amongst others.
In this post, we’ll be demystifying the niche decision process for freelancing. Ride with us.
Define your “distinct and valuable personal skill”
In order to reach your financial goals for 2020, you might be tempted to check through 2020’s “best jobs” lists or vacancies on freelancing sites and tap every ‘apply’ button you see. From experience, we can tell that it’s gonna lead nowhere.
Fundamentally, you must first identify where your strengths lie, so that you can which freelance job to apply for and which not to. Here’s how to go about it:
- Take stock of your CV/resume, including both freelancing and non-freelancing jobs.
- List each gig, position, or job alongside the skills that you mastered in that role.
- Itemize the successes achieved in each one — such as the number of clients you had, financial gains, reviews, press exposure, SEO volume, etc.
- Your failures and what you learned from them
- Go through the Itemized list again and ask yourself whether you can confidently say you were good at the each position? More so, did you enjoy it, and why?
Giving honest answers to these questions would help you streamline your potential niches. If you think you’re good at programming, and you enjoy the mindfulness of working with CSS all day, then start off by researching niches in tech.
You could also combine contrasting experiences together to create a niche. Say you’re an editorial assistant or copy editor, but want to use the storytelling skills you learned from your Creative Writing MFA, you could seek out opportunities as a developmental editor for hire in the publishing niche.
Validation of freelancing Niche
Got a lead? Now, your next step is to validate it – i.e. research it. The main goal of the research is to be absolutely certain that there are people willing to engage the freelancing services you render.
An easy and pretty popular way to do that is to check out the niche’s popularity in search volume. To do that:
- Fire up Google and activate incognito mode to prevent personalized results – based on your history.
- Check out freelancing platforms such as WeWorkRemotely that advertise positions or projects in your area of interest.
- You could also check out data on Google Trends for a visual graph of your niche’s search volume popularity.
If you’d prefer a premium but more effective option, a trial of SEO softwares such as Ahrefs, is recommended. With them, you can get an idea of the average number of people searching for that keyword monthly.
Depending on the niche, chances are that there may already be several people publishing content and offering services in that area. To deal with this, you need to get more specialized within that niche.
But if it’s not a niche in popular demand, now’s the time to begin restrategizing.
Once committed, market your freelancing niche
Having settled on a niche that’s in popular demand, now’s the to figure out a way to reach your audience. That’ll mean finding the right platforms to market your services – such as popular marketing platforms, or freelancing websites. It is best to sign up on freelance sites that match your niche (if you don’t already have one). For example, if you want to work in technology there is AngelList, while for corporate copywriting there’s Contena , and Reedsy for publishing.
Regardless of what niche you choose, be specific about the services you offer, instead of cramming your profile with generic services.
As time goes on, potential employers or clients would start seeking you out. This applies especially to those who create content on their niche. Churn out valuable information in the future, and your prospects would be most inclined to secure your services.